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When hiring a content writing specialist, the writer needs to understand what you need. The web content writer of your choice also needs to understand your audience.

Running through writers until you find the right one can be time-consuming. Mainly because each writer has certain ways of doing things.

So you end up working with a series of inflexible writers. You waste time, money, and effort on content that won’t get you results.

As a business owner, it’s frustrating having to work through so many web content writers, only to get weak results.

This is where most writers would start talking about themselves. While I could do that, I might not be the writer for you.

Don’t get me wrong. I love to write and I would love to help your business grow. But to decide if I am the web content writer for you, you should check out my portfolio.

If you are looking for someone to write you a research paper, I’m not your guy. Sure I can make compelling arguments but specialize in conversational and natural tones.

I have a lot of experience writing reviews for products, working with tech (like VPNs), and telling mostly terrible jokes. So I can work with many generalist audiences.

So, if that is who you are looking for, I’m your guy. But if you’ve got something a little different, I’m also happy to stretch my legs. Regardless of what I do for you, I always emphasize meeting your needs and understanding your target audience.

Contact me today if you want an honest web content writer for your business. Thanks for stopping by.

Understanding the Buyer’s Journey and Content Writing

The forge for effective content writing

When you hire a content writer, you want to be sure they have a deep understanding of your business. This starts with the development of a buyer persona.

What is a buyer persona? It is a personification of your target audience. It is important for your persona to have a name, pain points, and story.

It’s important for you to remember that these personas represent actual people. You aren’t writing to an idea, you are writing to a person. This is why your content writer’s first step needs to be deep research.

This research process involves the following:

  • What your writers search for (found through target keywords)
  • How the written content solves their problems
  • Relevance to topics that matter to your readers

When you work with me, you get a writer who spends 80% of their time on research. It is my goal to understand what your audience needs.

Let’s work together to make your business goals come true.

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    When hiring a content writing specialist, the writer needs to understand what you need. The web content writer of your choice also needs to understand your audience. Running through writers until you find the right one can be time-consuming. Mainly because each writer has certain ways of doing things. So you end up working with […]